A coffee shop owner, while looking for a new location to move the store, happened to meet a fellow industry peer who wanted to change careers and was interested in subletting the storefront, and the two hit it off and began negotiations. However, before formally taking over, this peer proposed to first visit the store the owner was currently operating. After the visit, not only did the other party not take over, but instead advised the owner to close the store as soon as possible. After the owner posted this experience online, it sparked resonance and discussion among many coffee industry practitioners. What exactly was the store condition that led the peer to make such a judgment? What does this reflect about the current survival situation of independent coffee shops? This article takes you to find out. [more…]

Recently, a newly opened seaside coffee shop in Qingdao sparked controversy over a recommendation post featuring "lemon trees outside the window and the azure sea." Some netizens, drawn by the hype, visited the shop only to discover that the coveted sea view photo was actually a decorative painting hanging on the shop's wall. The recommendation post was accused of misleading consumers, and multiple accounts on social media platforms used similar images and text to recommend the shop, fueling speculation that "the shop was staging the whole thing." The owner responded that the recommendation posts were spontaneously published by customers, the hanging painting was just ordinary decor, and they never instructed anyone to take photos for promotion. Due to online harassment, they have decided to report the matter to the police. Lawyers pointed out that if the shop participated in or instigated the posting of false scene promotions, it would constitute false advertising and entail liability; if the posts were independently published by customers without the shop's involvement, it would not be illegal. The incident highlights the boundary issues surrounding the authenticity of shop-visit content on social media platforms. [more…]

With the rise of short videos and social platforms, more and more people are paying attention to the emerging profession of coffee blogger. But becoming a truly valuable coffee blogger is far more than just visiting shops and taking photos. This article systematically sorts out the core issues coffee bloggers need to consider, from content positioning and category direction to value monetization, while emphasizing respect for facts as an insurmountable bottom line. Whether you want to share professional knowledge or document daily life, you can find a direction that suits you. [more…]

As more people become interested in specialty coffee, a new phenomenon has emerged in cafés: some customers, armed with scattered knowledge picked up from training classes or books, observe the barista's every move throughout the process and even offer pointers on the spot, leaving many café owners on edge. Compared with the old days of rival cafés coming to challenge them, this enthusiast-style nitpicking is actually more of a headache. Drawing on several real accounts, this article discusses what to keep in mind when visiting a café, what baristas should do when they encounter someone intent on challenging them, and how to give feedback on a cup of coffee that doesn't live up to expectations in a way that is both sincere and appropriately measured. [more…]

Blue Bottle Coffee's first Shanghai store recently officially opened by the Suzhou Creek in Jing'an District, housed in a historic building originally built in 1926—the former senior staff dormitory of the Yutong Flour Mill. On opening day, long lines formed outside the store, with some customers waiting up to 7 hours to get in. This chain brand, known for pour-over coffee and its preference for renovating old buildings, offers a relatively concise menu featuring rare items such as Gibraltar, filtered café au lait, and New Orleans-style iced coffee. The first floor of the store has a modern style, while the second floor has a vintage style, and displays a 60-year-old FAEMA espresso machine. This article takes you on a virtual visit to this highly anticipated new coffee shop. [more…]

As the Spring Festival approaches, the chain coffee brand %Arabica announced the opening of its first store in Henan, but unexpectedly, this new store did not land in a shopping mall in the provincial capital Zhengzhou, but instead established itself in a Qing Dynasty ancient residential courtyard near Weipo Village near Luoyang. The strong contrast between the ancient architecture and the modern minimalist decor quickly attracted a large number of coffee enthusiasts to drive over and visit, with foot traffic packed to capacity during the Spring Festival. However, the ensuing issues of excessively long wait times, chaotic order inside the store, and lattes not being made with latte art also sparked controversy. Some netizens pointed out that the store is actually a pop-up shop and is expected to close in May this year, suggesting that people visit during off-peak times. [more…]

Many coffee enthusiasts go out of their way to visit cafés where champion baristas preside, eager to taste coffee of the highest caliber. Yet when the champion barista is absent, can coffee made by other staff still maintain the same quality? One coffee lover's firsthand experience sparked widespread discussion: he ordered a latte made with competition beans, only to receive a drink with coarse milk foam and a mediocre taste. This prompts reflection: how exactly should the overall quality of a champion café's output be safeguarded? And when a gap opens between consumers' expectations and their actual experience, who should foot the bill? This article explores the topic and brings you the real voices of different coffee enthusiasts. [more…]

Before deciding which café to visit, many people are in the habit of first checking ratings online, scrolling through reviews, or watching a few探店 videos to do their homework. But when "glowing reviews aren't necessarily real, and bad reviews aren't necessarily fake" becomes the norm,探店 reviews themselves turn into a business. This article sorts through the chat records of review-bombing exposed on Xiaohongshu, several cases in recent years of探店 bloggers "flopping," as well as the payment chains and regulatory gaps in the探店 industry, and invites legal experts to offer advice on defending one's rights in cases of malicious bad reviews, dine-and-dash "霸王餐" behavior, and similar phenomena. For café owners and consumers, seeing clearly how this traffic game operates may be more important than arguing over whether a single review is real. [more…]

In recent years, the trend of professional venue visits and commercial shoots has grown increasingly intense, forcing many cafés to publicly declare their refusal of unpaid commercial photography and venue-visit behavior. What was originally a mutually beneficial relationship between visit bloggers and businesses has now soured due to tactics such as false promotion by some individuals, using follower counts to extort free items, and malicious negative reviews. Some even go so far as to occupy public space for extended photo shoots with bags of equipment after purchasing only a single drink, seriously disrupting other customers' experience. Café owners, suffering immensely from these chaotic practices, have posted notices one after another to protect their in-store environment. This article will explore in depth the causes of this phenomenon, the real experiences of café owners, and their efforts to safeguard the peaceful atmosphere of their cafés. [more…]

In July 2017, Guangzhou welcomed its first lifestyle market themed around specialty coffee—the Guangzhou Specialty Coffee Culture Festival, held at the 289 Art PARK Culture Plaza. The event brought together the city's top specialty coffee shops, including brands like Front Street Coffee, where visitors could taste coffee beans from various origins, fresh creations by champion roasters, as well as creative coffee, drip bags, pour-over equipment, and cultural merchandise. Beyond coffee, booths featuring desserts, craft beer, tattoos, and handmade crafts were equally exciting. Consumers could vote for their favorite coffee shop, join coffee tasting salons and amateur pour-over competitions, and experience tattoos and photo interactions. Whether a coffee connoisseur or a curious beginner, everyone could find their own enjoyment here. [more…]

A 10-yuan drink made by mixing three sticks of Nescafe instant coffee powder with hot water has unexpectedly turned a small sugarcane juice shop in Nanjing that has been around for more than 30 years into an online sensation. Singer Guang Liang was recently spotted queuing outside the shop to buy one, pushing the topic onto trending searches. With the brand supplying free stock, media outlets rushing to report, and celebrities showing up to check in, why exactly has this literally "hand-brewed coffee" become a traffic magnet? Is it the appeal of good quality at a low price, or a bandwagon trend on social platforms? This article walks you through the course of events and explores the consumer psychology and coffee culture phenomenon behind it. [more…]

Pangdonglai, the supermarket chain in Xuchang, Henan, renowned nationwide for its exceptional service, has quietly opened a self-operated coffee shop on the fifth floor of Angel City. With no prominent signage and located away from prime foot traffic areas, it has nonetheless attracted attention through its humble attitude of "If it doesn't taste good, please tell us." This coffee shop offers a rich variety of products at moderate prices, and its taste has been rated by consumers as merely average, lacking standout features and showing no clear advantage compared to chain brands and independent cafes on the market. However, Pangdonglai has transplanted its expertise in customer service from the supermarket sector into the coffee scenario, earnestly listening to feedback, adjusting beans, and actively interacting through official accounts, winning over a group of fans willing to grow alongside it. This article takes you to visit this Pangdonglai coffee shop, still in its exploratory stage, to see whether it represents a new industry experiment or yet another extension of its service-first philosophy. [more…]

In the coffee consumption experience, interaction with baristas is often a bonus. But when you encounter a hearing-impaired barista, communication shifts from speech to pen and paper. Recently, a customer at a Manner store noticed a sign on the counter reading "I am a silent barista," leading to a quiet yet warm consumption experience. Some were moved by the focus and effort of silent baristas, while others pointed out the practical efficiency challenges in collaboration from an employee's perspective. In recent years, with policy encouragement and corporate participation, silent cafes have emerged in multiple cities, providing not only jobs but also livelihood skills. Front Street Coffee has observed that to bridge the communication gap, some stores are trying solutions such as sign language menus and voice-to-text devices. This article will present multiple perspectives from consumers, employees, and brands to explore the real situation and future possibilities of silent baristas in chain stores. [more…]

Recently, Wuhan's coffee scene has drawn widespread attention because of a customer jokingly nicknamed "Allergy Sister" by netizens. Claiming allergic reactions after drinking, this customer demanded refunds from 41 coffee shops in succession. After the incident came to light, it not only prompted the affected shops to jointly call the police, but also unexpectedly sparked a wave of store-visiting enthusiasm. Many coffee lovers and out-of-town tourists flocked to the shops involved to spend in support, and some shops seized the moment to launch "Allergy Sister's same drink," causing business to pick up noticeably. Is this carnival of traffic, evolved from a negative event, a short-term fad or a long-term turnaround? Let us learn about the ins and outs of the incident and its impact on Wuhan's coffee industry. [more…]

It is no longer uncommon for celebrities to open coffee shops across industries, but Nicholas Tse's "Chef Nic" coffee shop that has now landed in Zhengzhou has taken a different route. The shop was jointly created by Chef Nic and Xinhua Youpin under Xinhua News Agency. In addition to serving coffee and light meals, it also displays poverty-alleviation agricultural products such as Yunnan Menglian coffee, Hebei Wuqiao roast chicken, and Inner Mongolia oatmeal, as well as intangible cultural heritage handicrafts and cultural merchandise. Fans who visited the shop reported that the coffee was mediocre, with the bean aroma not standing out enough, and that it felt more like a space for experiencing poverty-alleviation agricultural products. At the same time, many longtime fans have spoken up: rather than opening shops nationwide, it would be better to hold concerts quickly. [more…]

Suzhou, a gentle ancient city in the Jiangnan region, hides quite a few specialty coffee shops worth a dedicated visit. This article compiles a summary of shop visits from a veteran coffee enthusiast, covering more than seventy four- to five-star coffee shops across Gusu District, the Industrial Park, the High-Tech District, Wuzhong District, and beyond—from artsy little cafes to cat-themed coffee houses, from Korean-style chains to standalone buildings with Republican-era charm, each with its own distinctive setting, offerings, and story. Whether you're a coffee purist chasing pour-over quality or an artsy soul who favors ambiance, this list can help you find that perfect cup in Suzhou. [more…]

In the architectural complex of Beijing's Xishiku Church, there is a gray three-story annex built in 1901, once a residence for senior clergy and now transformed into a rather old yet youthful café—1901Cafe. It preserves the architectural charm of a blend of Chinese and Western styles while incorporating the comfortable atmosphere of a modern café. This article takes you into this historic building, exploring its past and present, touring the layout of the second and third floors, and reviewing menu items such as cheese, rose tea, and poutine fries. If you also enjoy having a cup of coffee in old times, you might want to add this place to your next stop. [more…]

Recently, many café owners have reported that a growing number of food-and-drink bloggers are asking shops to provide free coffee in exchange for a promotional post on social media. If refused, the shops may even face the threat of a bad review. This seemingly mutually beneficial collaboration model is gradually turning into a headache for businesses. This article takes a closer look at the origins of "coffee-for-promotion swaps," the potential risks behind them, and the reputation and quality standards that cafés should truly rely on in running their business. It also includes relevant information about Front Street Coffee for coffee lovers' reference. [more…]

Recently, a coffee shop in Taiwan experienced a dispute triggered by a customer who had been freeloading on electricity for a long time and refused to make a purchase. This customer was a regular at the shop, visiting multiple times to charge their phone and watch dramas with the sound on, yet never bought anything. After repeated unsuccessful attempts to persuade them, the staff chose to call the police. When the police arrived and tried to persuade the customer to leave, they also met with refusal, ultimately leading to the customer being handcuffed and taken away as a "thief caught in the act." Surprisingly, the customer returned to the same coffee shop the very next day, demanding access to the surveillance footage of the incident and presenting a medical report to accuse the shop and the police. The shop stated that the matter has been handed over to the judicial authorities. This incident has sparked discussions about the boundaries of coffee shop operations and customer behavior. [more…]

The coffee chain Tims recently opened China's first temple coffee store at Xisi in Nantong, Jiangsu, sparking considerable attention and discussion. The new store not only introduced promotional slogans with a Zen flavor but also set up opening activities such as incense card giveaways, limited-edition stamps, and collaborative canvas tote bags, attracting many consumers to visit and check in. In fact, since the beginning of this year, temple coffee shops have been springing up in various places, with similar attempts at Yongfu Temple in Hangzhou, Longxing Temple in Taizhou, and Nanputuo Temple in Xiamen. Behind young people's enthusiasm for temple coffee lies both a spiritual anchor amid life's pressures and a reflection of coffee brands seeking differentiated marketing strategies in fierce competition. Front Street Coffee takes you through the ins and outs of this temple coffee trend. [more…]